Premiership Quarter was self-starter project I established in the Summer of 2017, to give myself a space to create engaging AFL-related content that I felt was missing on social media at the time. During the 6 weeks I spent on Premiership Quarter prior to joining the AFL — the Facebook page grew by an average of 1k fans per week, thanks to the use of highly engaging daily Facebook Live polls and a strategy targeting AFL supporters within closed Facebook Groups.
I had also grown a small team of contributors who wrote AFLW and AFL editorial content for premiershipquarter.com.au.
While short-lived, the intensive work I put into Premiership Quarter was the perfect springboard to not only help secure a role with the AFL but was great experience in keeping fans engaged on a daily basis.